Secondary market brokers (scalpers) shift risk, smooth out demand, and when you catch the right event at the right time, often offer ticket for less than they were originally purchased for. Now, if the product was built on Mars and the middleman added some value, for example using his cargo spaceship to bring them on Earth a thousand at a time, that would be fine, but the way they operate they're completely useless middlemen adding nothing of value and rather inflating prices for their own profit. The scalper slowly sells them one or very few at a time at inflated price and profit is guaranteed. Now everyone wants a Deck but they're unobtanium everywhere, so their scarcity inflates their perceived value and soon or later users are willing to pay twice their retail price to own the thing, rather than wait for the supply to return normal. Users start buying normally from official sources, then the stocks deplete and scalpers become the only supplier in town. Now put in there a scalper, that is, a middleman who buys almost all Decks at the price (or rather at a discount), then keeps them in storage for a while. Fine, each user orders one at that price and bingo: everyone is satisfied. It's the absolute opposite of a service.Įxample: 1000 Decks available at the distributor at €100 each (random numbers just to show the point) and 1000 people willing to buy one. They control the supply by creating artificial scarcity in order to profit from inflated prices.
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